Traditional Marketing vs Digital Marketing

Digital marketing and traditional marketing is basic approach of today’s business marketing strategy. In your point of view, Which one suits for you better? Which is Right for your business? Let’s go through it.

What is a Traditional Marketing?

Traditional Marketing is a type of marketing method that  can be used without the internet. Traditional Marketing includes television, newspaper, billboards, radio, telephones calls, text notifications, banners etc..

The benefits of Traditional Marketing are as follows:

1. Easy Connectivity
2. Save hard copies
3. Easily recognizable
4. High reach

We hear and see many ads while we are walking through the street or going by bus or car. We see flyers, billboards, and banners. Even we see film posters on every streets and roads. Those film ads are also part of a marketing. It helps the movie production to gain attention from the audience. The language may differ depending on the country or place. Still, marketers use the locality language or targeted audience language to improve their marketing.

Traditional Marketing plays a huge role for the older people. It is very effective for the older generations. As we can see, today’s generation people are no more attentive towards the traditional marketing sources like television, radio, newspapers, flyers etc. Older generation people still in use with the traditional marketing sources till today. So, traditional marketing is best for people in the 50s compared to 20s and 30s. Traditional marketing can get larger local audience compared to digital marketing. Traditional marketing has a advantage of getting played repeatedly than digital marketing because people skip their ads easily. So, that’s how traditional marketing works.

What is Digital Marketing?

Digital Marketing is a type of online marketing with the help to use of digital technologies to reach and engage target audiences. The common digital marketing methods includes website content, email campaigns, content marketing, social media posts, affiliate marketing etc..

The benefits of Digital Marketing are as follows:

1. Cost effective
2. Equal opportunities
3. Content forward approach
4. Increased conversions
5. Create brand awareness

In this fast paced world, a lot of new technologies are evolved. As we know, from the discovery of internet we were having fast paced network of connection to the worldwide. As the fast paced of internet from 2012 created a huge change in the worldwide. It has reached fifth generation of internet worldwide giving fast growing networks. For the fast pacing of networks, digital marketing are one among them. Nowadays, people are constantly engaged in smartphones and internet to do marketing from their comfort homes. Due to this frequent usage of social media and internet, these type of market is growing worldwide.

Conclusion

In today’s world, People use digital marketing than the traditional marketing as people increasingly rely on online platforms to connect with the business. Digital marketing is the best one among the both. If you want to reach to particular audience in low budget, digital marketing is the best. However, there is still place for traditional marketing to reach the older audiences or local audiences, for that traditional marketing may be more productive than digital marketing.

It’s important to consider your budget and target market when deciding which type of marketing to use. Ultimately, the best type of marketing is the type that best suits your business and your goals.