Many brands rely on storytelling technique to make connection with their targeted audience. In a media- saturated world , where consumers are exposed to 4000 to 10,000 ads daily. Brand storytelling has become a vital strategy for cutting through the noise and capture the attention.

Brand storytelling is popular in today’s marketing that taps into human need to connect with others story. The method that uses he customers as the main character in the narrative, not your brand or your product. When you share relatable stories that life experience you that matters your audience. There you create a strong emotional connections with your targeted customers.

For example, let’s take human as example, face of a human being is considered as brand image. Without a brand image, we couldn’t understand what type of it. By seeing the face of a human could understand what that person is about. Person’s character, way of expressing is an storytelling defined for humans.

Let’s drill down more about more to the concept of brand storytelling and why it matters most.

 

What is Brand Storytelling?

Brand Storytelling is a marketing strategy that uses narrative to connect with target audience. Brand storytelling uses narrative to create an emotional . value- driven connection between your customers and your business.

Storytelling is what makes us as human. Storytelling helps us to survive , evolve and prosper. Just like human story tells, Brands too tells stories to capture their targeted audience. Storytelling plays a crucial role in branding. Great brand storytelling helps us to make your brand remarkable and relatable which increases brand awareness, boosts engagement and ultimately leads to increased sales.

Great Brand Storytelling aims to:

1. Memorable: Leaving a lasting impression on consumers and ensuring they remember the brand
2. Relatable: Connecting with consumers on an emotional level, forging and deeper bond.
3. Persuasive: Inspiring consumers to take action, whether it is to make a purchase  for the brand’s message.
4. Consistency: In its messaging, visual identity and tone of voice, creating a recognizable brand personality.
5. Relevance: With the brand’s value and purpose aligning with current cultural and social trends.

 

How Brand Storytelling works?

First we need a brand identity, design and content to create consistent. Great storytelling focus on listeners. Let’s know how brand storytelling works:

1. Understand what your brand’s core value and mission.
2. Understand your targeting audience.
3. Build genuine and relating stories that connect the audience.
4. Choose a brand colour that related to story.
5. Try to use multiple platforms to reach worldwide.
6. Make sure to give your brand story the foundation of your marketing.
7. Try to give two- way connection by encouraging them to share their feedbacks.

 

How to Write a good Brand story?

>>Answer yourself the following questions:

• why does your brand exists?
• What problem are your solutions?
• What are the core values that drive your business?

>>Know your Audience

• Understand what the need and values of your audience
• Make your story that spark consumer’s mind

>>Begin with Hook

• Begin with remarkable and engage the opening with attention

>>Plan a Good Script

• Give a appropriate script and plan accordingly

>>Highlight the Journey

• Show the highlighted keystone of the brand

>>Make it Relatable

• Speak direct towards the audience and make them feel that the brand is quite relatable for them

>>Focus on Emotions

• Create a deeper connections and highlight the moments of joy and hope to your brand’s mission

>>Keep it Simple and Clean

• Try to use clear and precise language which is ok for ordinary people
• Try to focus on storytelling, not the marketing.

>>Bring Story to Life

• Give life to story through visuals, videos, images etc

>>Make the Ending Remarkable

• Give an eye-catching ending to remember it
• Try to give a call-to-action

A compelling brand story is more than just as words–it’s the heart of a brand.  By engaging audience, you can also build trust and loyalty. Overtime your brand grows, so will your story too. Keep your brand refining, so it will revolves naturally.

 

Let’s give an EXAMPLE of a famous courier service brand that inspired me when I heard about the behind story of the brand named FEDEX EXPRESS

 

FedEx began as Federal Express in 1971 as a delivery packaging start-up. Frederick W. Smith started with a revolutionary idea to create an airline to solve the logistics challenges businesses faced. Operations began in 1973 with the pickup and delivery of the first overnight packages.

If you look closely to the letters in negative space between E and X , you can point out a white right arrow. They actually made that arrow unnoticeable. the white right arrow defines brand’s speed, accuracy, strive for perfection, and achieving goals.

The FedEx logo is an best example for how to use negative spaces for hidden storytelling. Negative space storytelling is always in a minimal and simple look. It attracts attention for the space it has added.  The FedEx logo visual identity is great creative way to start-ups to draw inspirations from. Now its your turn to build a brand with good storytelling.

If you want to know more about FedEx brand story more, click the link given below:

https://logo.com/blog/fedex-logo

 

Brand Storytelling: Wrapping Up!

Brand Storytelling isn’t a one-time project. it’s an ongoing journey.  As your brand evolves, so your brand too. By staying authentic, understanding your audience, and consistently conveying your narratives can build a deeper connections. Remember at the heart of every successful brand is a story resembles their audiences.

Next yours!